Proactive Messages

A Message may look simple on the outside, but they're designed within a builder tool with powerful features. The existing builder had a great foundation but was still missing support for scheduling, renaming, drafting, or a clear way to pause and resume the Message. Because we also had to move the builder from another part of the app, I redesigned the information architecture to better stand on its own and support the introduction of those needed features. The navigation bar was a newer, more conceptual component which earned a spot in our design system, supporting the editing experience for our Docs product. We removed the "forced" step-through to allow our customers to work on drafts. Instead, we moved the summary to a side panel that included a clear checklist, eliminating any anxiety our customers had previously felt when launching a Message. Our most requested feature was Message scheduling. I kept an easy option to quickly start running a Message alongside opt-in complexity of setting more defined time and date parameters.